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What does your social profile say about your business?

Do searches for your company name rank high on your list?

What are your customers saying about you?

SOCIAL PROOF: THE GOOD, THE BAD & THE UGLY

FIRST: THE POTENTIAL DEEP WATERS OF SOCIAL MEDIA

Studies show that most people want to hear the bad news first (Psychology Today) but in the world of Social Media, where things are not always as they seem, we think outside the box, so here's the good news first:  social media is easy! Got an email account? If so, then it's simply a matter of verifying ownership and presto you have keys to the network, it's advertising platform and in many cases developer tools.

Now, the bad news: social media is a time-consuming commitment that requires planning and dedication. From building your network -a modern-day grassroots effort- to posting useful, interesting, content it's a discipline that demands a creative strategy and talent.

The ugly isn't hard to image because we have developed a trigger finger that quickly clicks away whenever a page or post invades our attention span without an offer, credible information or anything entertaining. Outdated profiles with expired offers, banners or post instantly lose credibility and miss out on earning new followers, their friends and coveted target demographics.

Having summarized the good, the bad and the ugly scenarios and before we get into the actual historical context it's suffice to say that social media is not for every business. In some instances an online "billboard" is plenty OK as your fourth screen. An up-to-date logo and mission statement, etc. may be enough for companies with limited budget and personal resources. However, be aware that a zealous approach to this channel can be like Icarus flying too close to the sun as trolls, haters and other nuisances are also attracted to the easy light of social media. By having a minimal social media imprint means regular check ins will be mandatory, after all this is the space where reviews and reputation management meet customer service.

A BRIEF HISTORY OF SOCIAL MEDIA

SOCIAL MEDIA | REPUTATION MANAGEMENT

REVIEWS: DOUBLE-EDGED SWORD 

Online reputation management is a function of social media and therefore included in this section not as a side note but increasingly as a necessary evil that's become absolutely straightforward. Like the popular insurance commercial states: "we know a thing or two because we've seen a thing or two." Perhaps your competition is in the midst of an aggressive Pay Per Click  (SEM) campaign using your company name or a disgruntled former employee is attempting to run a blog smear campaign?

Consider a news or press section link in your website. A well-optimized press release enables another outlet for link building and keyword density. Like a relevant press release about your company, popular blogs attract lots of links and help establish individuals as credible authorities and resources. Blogs are not static text; they are vessels for sharing and linking information in texts as well as through rich media including audio, video and images.

Do regular searches for your company name rank high on your Public Relations priority list? Do you know what your customers are saying about you? Because of the proliferation and mass popularity of third party sites such as Yelp and Citysearch, reputation management is now a critical component of Internet marketing and communications. Optimizing press materials in the form of website content, online newsletters and email campaigns are among the best practices.

SOCIAL MEDIA | BRANDING

BASIC CAMPAIGN DEVELOPMENT

SOCIAL MEDIA | ADVERTISING PLATFORMS

ADVANCED CAMPAIGNS, FINALLY

In come cases ISP campaigns include daily or weekly social media post, message and graphic design support; however, we typically reserve this grassroots function as a way to empower clients to affordably network on subjects which they have unique knowledge, products and services! Examples of these include restaurants with daily, weekly or other specials; real estate firms with new listings or open houses to promote and automotive dealerships with exclusive online offers are a few examples.

The Different Types Of Social Media Platforms To Serve Ads:

Social networking (Facebook, LinkedIn, Google+).

Microblogging (Twitter, Tumblr).

Photo sharing (Instagram, Snapchat, Pinterest).

Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

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Social Media Management - Internet Site Promotions

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