SOCIAL MEDIA MANAGEMENT
- Facebook is good for almost everyone – except for the innovators and/or early adopters, who would rather be on Twitter or Google+.
- Twitter is best for early adopters . But it’s also a great tool for getting to know bloggers/journalists, reaching out to other brands, and other business development tactics.
- LinkedIn is great for Business-to-Business leads, and promoting your company/personal brand.
- Google+ is great for early adopters. (But everyone should be figuring out how to use Google+ for business. It’s going to heavily influence the future of SEO.)
- Pinterest is great for visual products/brands, with an emphasis on women.
Do regular searches for your company name rank high on your Public Relations priority list? Do you know what your customers are saying about you? Because of the proliferation and mass popularity of third party sites such as Yelp and Citysearch, reputation management is now a critical component of Internet marketing and communications. Optimizing press materials in the form of website content, online newsletters and email campaigns are among the best practices.
Online reputation management is a newer component of search marketing, and increasingly a more sought-after resource. Perhaps your competition is in the midst of an aggressive Pay Per Click campaign using your company name or a disgruntled former employee is attempting to run a blog smear campaign? Internet Site Promotions provides solutions to counteract campaigns from groups or individuals that affect your online reputation.
Consider a news or press section link in your website. A well-optimized press release enables another outlet for link building and keyword density. Like a relevant press release about your company, popular blogs attract lots of links and help establish individuals as credible authorities and resources. Blogs are not static text; they are vessels for sharing and linking information in texts as well as through rich media including audio, video and images.