Next to Real Estate Marketing, local restaurants -especially if you have a great "to-go" menue, wine bar or special events calendar- are a top destination for online search. Sala's first goal was to get on Google's map, literally Google Maps, and to reach their target audience through search. Beginning with their own local neighborhood, Atlanta's historic Virginia Highland Avenue, we optimized Sala-Atlanta.com and soon incorporated video and an entirely new web site design. We also managed and designed Sala's weekly interactive newsletter, their sponsored pay per click (PPC) efforts with CitySearch and helped start a behavorial marketing social media campaign with MySpace. The results? Top Natural Rankings, higher employee moral and record breaking sales.