Mobile Search, Mobile Marketing and Mobile Advertising growth rates are soaring (eMarketer). More than 54% of US mobile-phone users say their mobile phone use has increased more than 25% over the last two years, and one in five say it has increased more than 50% (MarketingVox). Have you thought about how your site appears on smart phones? Is your website searchable on mobile devices? From screen size, aspect ratios and navigation controls, many websites viewed on mobile cell phones are difficult to interact because, if your site is found, images, texts and logos don't render correctly. We recommend that clients have a website designed specifically for mobile devices. Internet Site Promotions builds websites specifically for mobile use.
SHORT MESSAGE SERVICES | ADVERTISING
If your website is searchable and you're running mobile advertising campaigns, Internet Site Promotions adheres to The MMA’s (Mobile Marketing Association) Mobile Advertising Guidelines, (also supported by the Internet Advertising Bureau) global formats, best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including Web, messaging, applications and video. Our goal is to serve the best designed ads optimizing campaign effectiveness and strengthening consumer satisfaction. So if the user has a smartphone with a high resolution screen, it can be served large, visually rich ads. Meanwhile, users with entry-level handsets would be served ads designed to be effective on small screens with limited resolution.
LIFE PATTERN MARKETING | THE FUTURE OF MOBILE
At Internet Site Promotions we produce all of our mobile websites in compliance with the Mobile Web Initiative and dotMobi developer guidelines, so that your website will work correctly with all compliant devices. Our sites are also designed to ensure that the website content is optimized for display on mobile devices to ensure your customer experiences fast download, minimum cost and maximum experience. Life Pattern Marketing is a methodology that employs behavioral analysis to target groups of people geo-targeting to precisely deliver your message. With place-based digital video, precision marketing tools let advertisers target a specific radius -- 5, 10 or 20 miles around a very precise list of addresses.
Location-based services (LBS): "A way to send custom advertising and other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the location from a GPS chip built into the phone,"
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